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June 7, 2022

In this video, you’ll learn about 3 link outreach methods and the pros and cons of each link building approach.

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Traditionally, there were two approaches to outreach:

► Shotgun approach, when you send the exact same email to all your prospects without any personalization:
► Sniper outreach, when you carefully pick pages to target and send personalized emails to start a conversation rather than get a link.

However, neither of these outreach approaches are ideal to get backlinks.

We recommend you use a hybrid approach instead. It allows you to send emails to a large group of prospects while keeping them personalized to a certain extent.

Watch the video to learn more about these outreach approaches.

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