Copywriting Hacks - Heading back to the well to quench that never ending thirst for knowledge

Heading back to the well to quench that never ending thirst for knowledge...Your success as a copywriter will be determined by your ability to build a solid foundation to build upon in the first place. Never underestimate the importance of mastering the fundamentals. I like to dip back into these books time and time again, because each time I do, I read from a different perspective than the time before. I'm always picking up something new. Something that I missed the last time around. Even if it's simply a reminder of what the basics are. Never let your basic skills as a copywriter slip. Have you read this book yet?
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