Join as we chat about the latest trends in email marketing! Jay Schwedelson of SubjectLine.com, joins Loren Baker, the Founder, to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. Jay Schwedelson is the founder of SubjectLine.com, a leading free subject-line rating tool. He's tested more than 15 million subject lines during his time at SubjectLine. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company.