Data-driven Design [mozcon 2017] — Oli Gardner

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites & landing pages that will increase your leads, sales, and customers.

In this session, you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions.

Additionally, I’ll share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.