Eamon | IG Business Growth - STOP SELLING YOUR PRODUCTEvery day we are bombarded with advertisements

STOP SELLING YOUR PRODUCTEvery day we are bombarded with advertisements and too much information, we have become very sensitive to the "Hard Sell”.Our brains are so good at filtering information and recognising the hard sell, that red flags appear when we see the sales tactics in posts.Business has evolved dramatically over the last 10 years and businesses, brands or service providers have to be smarter in their approach.Years ago being different helped achieve more sales..... ‘We’re cheaper’ 'We Deliver in 24 hours’These are not effective strategies any more, yes they help but...Now you haver to change your focus... You have to create the desire in your customers to want to buy your product or service.How ?You have to solve their problems, it’s as simple as that.Clients who feel more connected to your brand are more likely to purchase.You have to build trust and provide value before your client parts with their hard earned cash.One of the best ways to show how you can solve your clients problems is to tell a story.Every one loves a story. A story of how a previous client who had a problem, met you and you showed them the way, you solved their problem and the story ended happily for all.Stories are relatable, someone who faced a problem and you helped overcome their issue with a solution gains the attention of a client with a similar issue,It forms a valuable personal connection and can motivate your client to take action.DON’T SELL THE PROUCT, SELL THE SOLUTIONLet me know what you think in the comments belowIf you found this post helpful, then please like, share or save it. #smallbusiness2022 #sellthesolution #contentstrategy #instagramstrategy #instagramforbusiness #socialmediatip #instagramtips #smallbusinesstips #instagrammarketing #instagrammarketingtips #SolveClientsproblems #Clientproblems #socialmediacoach #UKBusiness #Ireland #UnitedKingdom
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