Google Analytics 4 - Everything You Need To Know

Google is moving all Google Analytics to GA 4 in July 2023, and wants companies to get running on GA 4 by July 2022 in order to have year over year data once the 2023 switchover begins. Charles Farina of AdSwerve will be joining the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer Analytics solution from Google.