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June 22, 2022

Google is moving all Google Analytics to GA 4 in July 2023, and wants companies to get running on GA 4 by July 2022 in order to have year over year data once the 2023 switchover begins. Charles Farina of AdSwerve will be joining the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer Analytics solution from Google.