Google Analytics 4 - More Than Seo

In the past few episodes we've discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with Paid Campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc. Krista Seiden of KS Digital and former VP at Quantcast will be joining Loren to discuss the benefits and advantages of GA 4 for paid campaigns plus other opportunities digital marketers will face with the sunsetting of Google Analytics UA.