It’s subjective, and in the marketing world, the phrase has become a cliche. And most people make the mistake of evaluating their competitors’ content through their own personal lenses. They decide whether it's good or bad based on personal opinion.
To solve this, we need a framework that’ll allow to compare content objectively. A framework that’ll allow to judge pages and remove personal biases.
Not only will this help create "better" content, but it can also help achieve a desired outcome.
The four criteria we use to assess content quality are: