How To Write Customer-driven Copy That Converts [mozcon 2017] — Joel Klettke

If you want to write copy that converts, you need to get into your customers' heads.

But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear?

Marketers are sick and tired of hearing 'it depends.' I'll give the audience a practical framework for writing customer-driven copy that any business can apply.