Third-party cookies are on their way out, but the deep-data connection to your future audience isn’t gone for good. A blessing in disguise, this shift to first-party data allows you to pinpoint and own your audience’s true preferences, giving you greater control over your content strategy, customer experience, and marketing journey.
First-party cookies are now your golden ticket to the perfect user experience and higher conversions. But how do you get your email subscribers to share their preferences with your brand? How do you get the information you need to customize their experience?
Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal's bestselling author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content”, joins the founder Loren Baker on the SEJ Show to give you proven steps on how to gather first-party cookies by connecting with your audience, maintaining relevant marketing campaigns, and nurturing your owned audience to conversion.