Look, there are four areas that you need to focus on. Normally, we're going to go over each of them in detail, but I'll also tell you which plugins to use. So you don't have to worry about the details and you don't have to learn any coding.
Factor number one, site speed and performance optimization. Now, before We dive into the main points on this, here's why it's important. If your site loads slower, what you'll find is your conversion rates drop.
Now there's a few things that affect your site load time. Cache, that's where people don't have to keep loading up your images. And they know that you're saving the same ones over and over again, so they cache them. CDN stands for content delivery network.
So that way, whenever someone's visiting your site from the UK, you don't have to, you know, crawl through the broadband, pipes underneath the sea to visit your site. What they'll do is they'll just ping a server in the UK so that way just loads faster.
Now the second factor that you need to pay attention to is technical SEO. Look, if Google can't crawl your page and understand what's on your page or able to read the content on your site. How are you going to rank for anything? And that's why technical SEO is super important.
Everyone talks about link building, and you need all these links, new content, and they're right. You do need links. You do need content. But if Google still can't crawl your website, understand the content on the page, and read the code. Then it doesn't really matter how many links you have. You're not going to really rank for much.
The AMP framework just makes it so that way your pages load faster on mobile devices specifically for text-based articles. You also want to check your redirects. There's 301 redirects, 302 redirects. One's permanent, one's temporary, but that can because the bots to go around in circles if they're doing, if you've done your redirects wrong.
Third point, content marketing. Look, if you write content, no matter how amazing it is, if no one reads it, no one sees it. You're not going to do well. So you got to really focus on the marketing of that content and making sure that your content is buttoned up as well.
So a few factors. Push notifications, you know, in your browser, whenever you're on, searching on the web, especially if you're a Facebook user. It will be like, oh, it's Neil's birthday. And they'll show you this little notification box that comes up. Clicking on that is a push notification. And you can actually send that out on your website. So that way you can get more visitors.
Then there's grammar. No one wants to read content that's just poorly written. So make sure you check your grammar and fix it. Because Google's like at the source in a dictionary, they know what's good spelling, bad spelling, great grammar, bad grammar. If you're writing, We love using Grammarly. That helps a lot because The content Creator has terrible grammar.
Then you got your social sharing. You know, even though Facebook reach isn't that great compared to what it was years ago, still better than nothing. You know, you still want to share that content on Facebook and Twitter and LinkedIn and any other social site that's applicable to your website. And of course, you want to collect emails.
The next factor, security. These days we're all worried about privacy and security. You don't want hackers to inject malicious code into your website or publish fake content on your website. And it happens. So that's super important for you to avoid. So with security, you know, we did mention SSL earlier, but there's also a few other plugins that can help like, Sucuri and Wordfence. Those are two check out.
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