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September 17, 2022

Five underrated SEO lessons. I've been doing SEO for a very long time. We started when We was 15, I'm 37, that's 22 years to be exact. And We know there are a lot of stats and data out there about SEO and what works and what doesn't, but in today's video, I'm not going to bore you with all that. Instead, We want to share the personal experiences, and We want to tell you what I've learned over the years and what you can take from it to do better. Most of these lessons aren't common and you probably haven't heard of them before.


Lesson number one, updating content frequently is better than building more links. We know you need links to rank. So if you have no links, go out there and build some.

We found that if you build less links but you update your content more frequently, you do way better when it comes to a SEO perspective. And when We mean updating, I'm not talking about word or two or image or here and there, I'm talking about adjusting that page to be the best for your users and whatever that takes, better than your competition in other words. So spend more time updating the building links especially if you're a established website. If you're a new website, there won't be much content on your website, you probably don't have many links, focus on building more links.

Lesson number two, shortcuts just aren't worth it. See, the sites that rank at the top in the long run are the ones that provide the most value, not the ones that cheat their way up to the top. Now I've learned a lot from this mistake and others but The content Creator had a shortcut mentality when We was young, and if The content Creator had to go back in time, We would stop taking shortcuts and We would've done what's best for users, which would've been what's best for the career.

Lesson three, it's easier for brands to rank. One of the things that's taught is brand queries go a long way in Google's eyes and in their algo. The more people searching for your brand, and assuming a high percentage of them click on your result, it tells Google that you have a good, strong brand. And, if your brand is more popular than your competition, it tells Google that people prefer you over the competition. And as your brand queries keep going up, what you'll find is, your rankings also go up.

Once We learned that, We focused more on building a brand. It takes well over five years to build a brand, so you need to be patient, but it helps a lot with SEO.

Lesson four, the quickest way to grow your SEO traffic is by going global. A Google employee once told that the majority of searches on Google aren't in English. That's obvious, right? And it was to at the time, I'm like, "Yeah, the majority of the world doesn't speak English, what's new with this." But what she told next wasn't as obvious. She's like, "Yes, Neil, they don't speak English, the majority of searches aren't in English, but Google doesn't have enough webpages and all these other languages for most topics." Once that clicked, We was like, "Oh wait, We need to transcribe the content into multiple languages." So We started doing that and We didn't say translating, We said transcribe.

The reason why is you have to adapt it for the local languages. Now, the United States only makes up 25% or less of the traffic due to international expansion. You should go global if you want more SEO traffic.

Lesson five, don't purely rely on SEO. We used to believe that SEO was the best marketing channel. And because of that, We focused purely on SEO at the beginning. Funny enough, We still prefer SEO over other channels but We don't think it is the best marketing channel, We don't think any marketing channel is the best.

I now take a different viewpoint. All marketing channels are great as long as you can make them work for you and drive you traffic, brand awareness, leads, and even sales. So We don't not focus on SEO, but We also don't purely focus on SEO. We focus on all marketing channels as well as new ones that come up as long as We can make them work. And if any of them get crushed by platforms making an algorithm update, We don't have to worry because the traffic sources are diversified.

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