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September 9, 2021

How to Get Into Enterprise SEO - with Paul Andre De Vera
It's been a while, but I'm finally bringing back the Craig Campbell Digital Marketing Podcast! Who better to have on first than Paul Andre De Vera. You may have heard of him from his show, The SEO Show (which you can find So, how do you get into Enterprise SEO? Well, Paul comes from a web development background and eventually ended up working in Enterprise SEO. So he's the guy to listen to. If you don't know what Enterprise or Corporate SEO is, it's basically a large-scale approach to traditional SEO. The processes are typically a bit different from Local SEO because it's established, big brands that utilize it. It's also typically "white hat" SEO, so take that as you will. If you're interested in getting into corporate SEO, this is a great episode for you.

You can reach Paul on his LinkedIn:

Intro: (0:00)
What's it like to be an Enterprise SEO Now?: (1:50)
How to get into Enterprise SEO: (2:30)
How to get an SEO job as an Entrepreneur: (4:30)
Importance of Personal Branding: (5:57)
Black vs Corporate SEO: (7:00)
How to Increase your Salary: (10:00)
Image in Corporate Industry: (13:05)
Side Jobs and Plans going Forward: (18:50)
Why Put Yourself Out There on YouTube?: (21:50)
Plans for the Future: (25:00)
YouTube Growth?: (28:50)
Changes to Enterprises after Covid?: (34:30)

More Digital Marketing Interviews:

Building a Successful Online Agency with Tim Cameron-Kitchen:

How to Success with eCommerce SEO with Kristina Azarenko:

Scaling an E-commerce Business with Ronnie Teja:

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