I've been able to grow the Instagram account from, literally, nearly zero followers to over 290,000 followers in just about two years. And We didn't even send out an email blast to the list, saying, "Follow on Instagram." We just did all the stuff that I'm going to present in this video.
Now, here's what We want to do. As a community, we all want to help you grow. So list out your Instagram profile below to hold yourself accountable and list out your follower count. And what we're going to do is we're going to break down all the things that you need to do. And I'll come and check back in this, 30 days from now, to see if you're actually doing it.
So let's look at how things started back for back in 2019, back when We barely had any followers. focus was just exploring which types of content the audience would engage with the most. The interesting part is that the number of followers immediately start to increase once We started putting out content. Seriously, We just put out content.
followers increased. We tried and tested a few different things, like video stuff, eventually, carousel stuff, images. And We tried several different designs for the image based quotes. And We tested a few different ways to showcase the video content that We already published on YouTube, Facebook and even LinkedIn.
I published the photos for the personal life as well and We tested a few different formats for stories. We tested promoting the blog content as well and YouTube videos and other links in the stories as well. And, ultimately, We did one of the things that accelerated the growth more substantially, which was doing partnerships with other influencers.
What We learned is that a few types of content tend to really outperform the others and really drive more followers. So We immediately started doubling down on one type of thing, partnerships. We ignored the rest. Yes, you still need to post content consistently. It needs to be high in quality. But what We really learned was partnerships is what grew the following more than anything else.
I want you to go on Instagram and literally start hitting up people and saying, "I want to do live interviews with you. "It'll go live to the audience," and just say, "I want to do this with you "on a regular basis through Instagram." What you'll find is, when you go live, yes, it notifies all your audience, but their audience starts carrying over and you start getting some of their followers too. It's huge, it's massive and that's what We mean. That's the number one thing that's really helped grow the following over the years.
But here's the little trick We did that really accelerated the growth. See, once you start doing that and you start going from 500 to 1,000 to a few thousand followers, and even start getting to five, 10,000 followers, then what We want you to do is hit up other people who have more popular pages that you know do interviews within your region, like, maybe interviews on entrepreneurship or design or fashion or any of those cool things, and see if they want to interview you on their channel.
Now, you may have a lower batting average than and that's okay, but just do it. And if you hit up 100 people a week, you'll do well. This is a strategy that you need to use if you want to get to 100,000, 200,000, even a half a million followers. It takes time, it works. They engage.
This is how you're going to do well on Instagram and crush it, instead of just doing all the other stuff that everyone tells you, "Oh, just post." Yeah, you're already trying to post. "Oh, do videos." You're already doing videos. "Oh, do reels." You're already doing reels. That stuff isn't going to get you to where you want because everyone else is doing that. But very few people are doing what We just talked about.
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